Advertising Functions

No product can be sold without some form of advertising.

• Advertising creates demand.
• Promotes marketing system.
• Helps middleman.
• Builds image for the organisation.
• Brings awareness in the masses.
• It helps in expanding the market.
• It helps the middleman to easily sell the product.
• It brings customers and sellers together.
• Advertisement is economical when targeted at the masses.
• Makes customer aware of the price and attributes of the product leading to greater sales.
• Consumer demand can be assessed by marketing researchers and advertising research.