Applications of Advertising

               Advertising is a very cost-effective tool for communicating with large audience. It is used to create brand image and to encourage the customers to buy more products. Customers also get an advantage as they get information and knowledge about new products, price, uses etc. It leads to higher economic growth, increase in standard of living, national income, employment etc.

Applications of advertising to different groups:-

1) Manufacturers :-

A) Advertising helps in sale of new products and expansion of market. Producers can give knowledge about their products. It helps with searching new customers.

B) It helps with creating more demand.

C) It is a nice tool for communicating. Suitable for communicating ad-message to large people. It helps with communicating with the masses.

D) It helps in increasing sale. Producers can produce goods on a large scale. Because large scale production ensures reduction in per unit cost.

E) It helps the producer to achieve brand-popularity. Sale in an international scale is possible with advertising. 

F) Today, there is a lot of competition in the market. Advertising can help the producer to survive. 

G) Advertising helps with demand, sale, and the end result is high profit. 

2) Customers :-

A) Increases the knowledge of customers on various areas like availability, price, uses etc. They come to know about medicines and their benefits through advertisement. Advertisements also educate public regarding various diseases. 

B) It makes mass production possible, which reduces per unit production cost. So advertising ensures lower cost of products, hence low prices. 

C) Makes direct link between manufacturer and customer. For example, via e-shopping, customers can buy various products directly from manufacturer.

D) Reminds the customer of various things. Like, repeated ad of polio reminds the audience to take their kids for polio drops.

E) Advertised products can be sold in the long run only if their quality is good. Advertiser spends a lot of amount on research and development for improving their quality of products.

3) Distributors and salesmen.

A) With advertising, buyers become already aware of the product, it's price, use, benefits. So retailers don't have to go through all the trouble of explaining and convincing. 

B) It ensures quick turnover of stock, more sales, less chance of expired stock, more profits. 

C) It creates more demand. Without advertising it is very difficult for the distributors to sell a new product.

D) For selling well-established, well advertised brand, so distributors don't price bargain with customers.

3) Society :-
A) Standard of living means consumption pattern of masses living in an economy. Advertising provides better quality products at cheap prices. 

B) Advertising promotes employment. By creating demand, which requires more production.

C) Media earns a large revenue from this.

D) It creates demand, markets for new products, increase propensity to consume among public. Leads to betterment of economy.

E) Helps with exports. More inflow of foreign exchange.

F) Through this, different sections of society learn about each other's culture, within or outside the country. Helps to break unnecessary customs and traditions.

G) To gain brand preference, every advertiser tries to improve quality of product, reduce the price. Leads to optimum utilization of resources.